Senior Direct Marketing Specialist

Started in 1989, Duluth Trading Company exists to enable hard-working individuals to take on life with their own two hands. Folks that revel in doing it the hard way and celebrate finding a better way. We seek talented individuals who share these beliefs and are excited to further the Duluth Trading legacy with a digital-first mindset, always moving forward and always innovating.

From ingenious Duluth workwear, to comfortably capable Buck Naked Underwear, to outside-embracing AKHG, to meticulously built and sourced Best Made, it’s all about the innovative gear and gadgets that equip customers for a more hands-on way of life.

Top-notch quality, immersive storytelling, outstanding customer service, and the shared belief that the go-all-in-and-dig-deep spirit exists with everyone are what sets Duluth Trading Co. apart. We seek talented folks looking to be part of a can-do team that’s hellbent on helping the world to gear up, get its hands dirty, and do.

Work Environment:

At Duluth Trading Company, we fundamentally believe in strong in-person interactions as our culture thrives when we learn, create, and collaborate with each other. We also believe that the future of work at Duluth Trading Company includes flexibility. The position will be based in our corporate headquarters, near Madison, WI, but it will offer a hybrid work arrangement allowing the flexibility to work a few days a week from home.

What You’ll Do:

Manage all facets of direct marketing operations for the company. Serve as primary point of contact for print projects internally and with third-party vendors.

Develop and monitor master processing schedule to ensure the timely execution of the circulation plan. Work with CI and Merchandising to develop data driven seasonal plans that drive results.

Own the print marketing calendar, lead the mail file processing, and catalog printing efforts to successfully meet planned deadlines.

Manage and execute all customer acquisition and house file mailings, including catalogs and postcards and store loyalty benefits.

Drive the print test and target strategy, establish, and test all catalog and postcard offer codes and keycodes that drive direct sales and store traffic.

Manage all external vendor relationships for the print channel including production, mail houses, print processing, dynamic print, and list rental partners.

Own the print marketing budget, collaborate with finance to meet expense and sales forecasts.

Lead the communication of print marketing promotions to customer care and store partners and provide visibility to direct channel plans and target in-home dates.

Manage full quality assurance of all print projects and campaigns.

Complete ongoing review of metrics pertaining to owned verticals, including periodic experience audits to uncover opportunities for optimization.

Leverage internal and external reporting platforms to understand campaign performance.

Document all print marketing policies and processes.

Collaborate internally with various teams to drive results within the print channel including marketing, merchandising, creative, and operations and externally with vendor partners.

What We’re Looking For:

Bachelor’s Degree in a business-related or quantitative field

Equivalent work experience would be considered

5+ years previous experience in catalog marketing or direct mail environment

Proficient in Microsoft Excel

Highly motivated self-starter who can work independently and execute quickly

Ability to multi-task and work within tight deadlines

An analytical mind with attention to detail

Hardworking and passionate about delivering quality work

Excellent communication skills, both written and verbal

Advanced knowledge of Microsoft Excel

Duluth Headquarters Benefits and Perks

As we continue to grow Duluth Trading Company and its house of brands, the perks have perked up, too. We’ve boosted an already impressive benefits package to include:

unlimited paid time-off, 12-week full-pay parental leave, paid holiday time for the important observance of Martin Luther King Jr. Day and Juneteenth, flexible schedules and more! Why’d we go all out? Because our pursuit of a better way means that when it comes to great talent, better perks are a given.

Compensation:

$59,000 to $75,000/Year

Compensation is based on several factors including but not limited to education, work experience, certifications, etc.

The responsibilities outlined in this position description are a guideline for the general duties of the position and are not exhaustive of all duties inherent in the job. Duluth Trading Company is an equal opportunity employer.